CM Queen is the first show I've watched produced by TVB's network rival, ViuTV. My mom started watching this so I just popped in once in awhile and eventually, I became invested in the competition. This is a variety show competition that selects a winner amongst women of all background as the queen of commercial. The queen will be offered a contract to star in commercials and most likely have opportunities to contribute to the production of the commercials.

The show starts off with something similar to shows like America's Got Talent or The Voice where each contestant "performs". In this part, each woman is assigned an object and she has to promote this object in the most creative way using their impromptu skills and fast thinking. The judges then write the amount they are willing to pay for the item based on the promotional technique. In addition to this, each contestant is given another task of promoting another item but this time through photography and Instagram skills.

I didn't really watch this part but some are surprisingly good at this.

After the initial round (Episodes 1-5), a few contestants get eliminated and then things get a bit more interesting. While the contestants presented to a panel of judges, there were four instructors behind the scenes who have been actively taking notes as they observed the performance of each participant. These four were told they would choose the ones they want on their team but in actuality, the contestants were going to be the ones choosing. So in Episode 6, the remaining 25 girls were split into four teams of 5.

I loved watching how each team gets creative for each new tasks and it is surprising to see how professional some teams can be that they are able to produce such high quality results. Besides working in teams, every person on each team has their own individual tasks which contributes to the team score. Therefore, it's not just a team effort –– each person can also shine through her individual task.

Here are some creative work that I like throughout the remaining rounds.

EPISODE 22:
1. JJ's Team Commercial for Jasmine Mojito Tea –– This team had one of the best quality commercials produced by somewhat amateurs, bravo!



2. Jackie's Cute Video: Contestants have to film a short clip showcasing cuteness and she successfully grabs first place by showing cuteness through her personality. She decides to dance but then it zooms off to her finger dancing, which is pretty creative.


You can watch the video here: https://www.instagram.com/p/Bp13mLogCVZ/


EPISODE 25: Kaka's video for point promotion was my favorite for this point promotion video challenge.

EPISODE 6: Colin's Team Photoshoot
The teams are given the task of promoting a tote created by the disabled. Colin's team had the best photoshoot by successfully taking advantage of the rainy weather and creating a stark contrast between their dark clothing and the colorfully weaved tote.


EPISODE 9: Each contestant have to use a personal love story to promote an item. The most memorable was Jackie's because it was funny in a way. She was selling a lemon for confessing but without fruitful results, thus in Chinese, she "ate a lemon".


HONORARY MENTIONS:
Besides the ones mentioned above, I also liked a contact lens commercial produced by Colin's team and Jackie's submission for the contact lens Instagram challenge because she cleverly took advantage of Instagram sliding feature to promote the product.
Link to Instagram: https://www.instagram.com/p/BpW7GWbArG2/

Based on the compilations of my faves (most memorable to me), I can conclude that my favorite contestant is surely Jackie Lau. She is very creative and each time she is able to triumph over all the others solely on her creativities. Unfortunately, she didn't win but I believe she has lots of potentials.